May 21, 2012

Publicom pulls “all-nighter” to provide free marketing services to six nonprofits

EAST LANSING, Mich.—Publicom Inc., a full-service marketing communications firm, has selected six nonprofit organizations to be recipients of free marketing services during its third annual Pro Bono Publico! event scheduled for June 14, 2012. Pro Bono Publico! is a 24-hour sustained creative blitz during which the Publicom team and partners provide pro bono marketing, creative and public relations services to well-deserving charities. Pro bono publico is Latin, meaning “for the public good.”

“We are looking forward to our third year of Pro Bono Publico,” said Lisa O’Connor, president of Publicom. “We're excited to be able to use our time and talents in a very productive way to help those less fortunate across the state.”

The 2012 Pro Bono Publico! clients include:

  • First Step (Plymouth, Mich.)
  • Gateway Community Services (East Lansing, Mich.)
  • Hope Medical Clinic, Inc. (Ypsilanti, Mich.)
  • McLaren–Lapeer Region Foundation/Community Fitness Initiative (Lapeer, Mich.)
  • Peppermint Creek Theatre Company (Lansing, Mich.)
  • The Legacy Center for Community Success (Midland, Mich.)

"We're absolutely thrilled Publicom has chosen us for its Pro Bono Publico! event this year," said Barbara Morton, interim executive director of Gateway Community Services of East Lansing. "We anticipate this effort will help us communicate in the best way possible the full gamut of services we provide and how we can best help those in need throughout the area."

Publicom’s round-the-clock work will begin at 9 a.m. on Thursday, June 14. Following a straight 24-hours of work, the completed projects will be presented to the nonprofit organizations beginning at 9 a.m. on Friday, June 15.

“We appreciate the support of our partnering freelancers and vendors,” said O’Connor. “Their help is vital to making Pro Bono Publico! a success.” Partners currently include: Ahptic Film & Digital, Logan Brothers Printing, Ron Rose Productions-Detroit, DBI Business Interiors, Kendall Witherspoon, Dan Greco, Rachel Wojciechowski, Greg Roy, Sandy Lerner Gutman, Birgit Keil, Anne Moore, Dan Cerullo, Dave Trumpie, East Lansing Marriott at University Place, Sandy Lerner Gutman, Joanne Eason, Carolyn Snider, Panera Bread and Jim Wardlaw.

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Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information about the Publicom team visit

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