As a mission-driven organization, Aging with Dignity wanted to position itself closer to the woman whose extreme selfless giving inspired the nationally acclaimed nonprofit. To avoid impropriety, however, the tribute needed to be subtle. Publicom redesigned the logo to quietly reflect Mother Teresa using three iconic blues stripes that adorned her sari and those of the Missionaries of Charity. In addition to the identity, other branded materials included a fundraising brochure and the strategic plan, which won a national health care marketing award.
