When the City of East Lansing sought help creating buzz to keep customers swarming to downtown businesses during major construction, they turned to Publicom. Publicom created a friendly honeybee character and a variety of tactics to help take the sting out of the construction process.
website: EastLansingBuzz.org
construction guide for businesses
text messaging
email alerts
social media
public relations
and more!
More sweet news:
This work won a national Service Industry Advertising Award.
