HL7 International is an IT standards developing organization working to provide for the exchange, integration, sharing, and retrieval of electronic health information that supports clinical practice and the management, delivery and evaluation of health services. The nonprofit organization is powered by more than 1,600 volunteer members from over 50 countries. To reach HL7’s vast and varied stakeholders, Publicom conceived of an Orientation Station and created this nationally award-winning video to explain the complexities that are HL7. Publicom further supports HL7’s efforts through marketing and member research, public relations, communications, case studies and more.
